The reforms, which began with proposals in January 2012 to shake up the EU’s 1995 data protection rules and strengthen online rights, aim to ensure that people have more effective control of their personal data while making it easier for businesses to operate in a single market.ĭue to be passed in 2015, changes will strengthen standards of data protection by establishing a single pan-European law. The report, based on the responses of 1,175 people ( see Methodology, below), was compiled by fast.MAP in partnership with agency Tangible and consultancy Opt-4.
If a brand wants to share information with ‘carefully selected companies’ that will send offers, only 18 per cent say they would tick the box to receive emails 82 per cent say otherwise. When asked more specifically for their permission, the rate is even lower. The study shows that 29 per cent would opt in to emails and other messages, compared with 51 per cent who say they would not opt out. But according to new research, consumers may be more reluctant to ‘opt in’ than they would be to select the opt out box.
Include a sample of he mailing label so the sender can identify how you are listed in their files.Ĭredit bureaus may sell names and addresses to banks and credit card companies. Alternatively, send in a written request that is signed and dated. If you receive unwanted flyers or mail, call the customer service department of the organization or business responsible and request that your name be removed from their mailing list.
Catalog Choice provides a free service that reduces duplicate and unsolicited catalog mailings.